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About

<p> Welcome to our About page. Here you can learn more about our history and values. </p>

Our story

Our story begins in 1923, when Salvatore Nicolazzo founded
Elata shoe factory, the first shoe factory in lower Salento. Salvatore descends from generations of shoemakers, but his passion for culture and entrepreneurship have always characterized him: the name
Elata in fact, derives from an adjective of Latin origin “elatus” which means “high, elevated”.

Salvatore died prematurely in 1959 and the reins of the company passed to
to his children who, then twenty years old, found themselves having to carry
forward a shoe factory and face all the consequences that arise
since the passing of the father. The union, the spirit of sacrifice and the
foresight of Claudia (Dina), Gennara (Rina), Teresa and Tommasina,
Maria (Ia), Ambleto and Martino (Antonio) made Elata what she is
let's see today: a family more than a company, which has quality
made its flagship. Each shoe is designed in
minimal technical and aesthetic details, giving the feet a sensation
graceful, comfortable, like walking on clouds.

Elata is made up of the faces of real, courageous women who did not let themselves be intimidated by the difficulties and prejudices of the time.


Elata then continues in the dreams of her grandchildren, the third generation of the
family that has faced the second millennium, which continues to
tirelessly overcome any obstacle and who works hard to
preserve the sweetness and softness of each design
footwear. Elata embraces new realities that catapult the company into the
overseas entertainment world, the stars of Broadway and Hollywood,
all while designing a line of footwear dedicated to dance.

  • Elata Archive 1996

  • The new factory at Via Salvatore Nicolazzo 88

  • Elata Archive 1957

In 2007, the shoe factory expanded and moved from its historic headquarters on Via Matino to the industrial area, whose street was named after Salvatore Nicolazzo by the Municipality of Casarano. And we are still here today, his grandchildren and great-grandchildren, as well as Antonio, Rina, and Dina, who has passed the 90th birthday, maintaining her office from which she oversees all activities.

Elata is like a book full of stories, faces and emotions experienced in a land kissed by the burning sun and red earth: her shoes are
assembled by expert hands of workers and their meticulous care makes them unique, jewels at your feet.

Foresight and tenacity have continued to drive our experience forward, and we are proud to have always been part of the Made in Italy family.